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2017年12月31日 星期日

Week In Review

What will social video look like? Is "peak TV" past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we expect to unfold in 2018.
 

Week's Top Articles

 
Six Digital Video Trends for 2018
The Year in Podcasts: Millennial Obsessions
US Digital Display Advertising Will Continue to Climb in 2018
Five Consumer Trends in China We'll See in 2018
The Year in Podcasts: Critical Challenges for Marketers

Interview of the Week

 
Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018
 
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year. Read Interview
 
An interview with:
 
Luis Spencer Freitas
Digital Marketing Director
Pernod Ricard USA

Chart of the Week

 
chart-image

Consumers are stepping inside new realities, and you can meet them there.

As interactions with virtual reality, augmented reality, and 360º video continue to grow, the marketing possibilities are growing with them.

Learn more about immersive formats >

More eMarketer Articles

 
Three Things B2B Marketers Should Know About Data in 2018
UK Programmatic Market Keeps Gaining Ground
Five Trends That Shaped India's Financial Sector in 2017
Wearables Still Far from Mass Adoption
 

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2017年12月30日 星期六

Daily Bulletin for 12/30/2017 

12/30/2017
Visit RealClearScience today for more science news and insight. Share:
   

Today

What the NY Times UFO Report Actually Reveals

Jeff Wise, NY Mag

The internet went slightly more bananas than usual last weekend over the New York Times' story implying that extraterrestrials are real and the U.S. government has been tracking them for years. Appearing first on the web on Saturday, it came out in print on Sunday as a front-page story entitled Real U.F.O.s? Pentagon Unit Tried to Know.

How Pirates Prevented America from Going Metric

Joe Palca, NPR

If the United States were more like the rest of the world, a McDonald's Quarter Pounder might be known as the McDonald's 113-Grammer, John Henry's 9-pound hammer would be 4.08 kilograms, and any 800-pound gorillas in the room would likely weigh 362 kilos.

The Top Ten Science Stories of 2017

Ross Pomeroy, RealClearScience

The year 2017 is almost behind us, and it blasted by. So it's only natural to look back at the twelve preceding months and wonder, "What the heck happened?" In case you need any help remembering, RealClearScience has you covered (as far as science goes that is). We've aggregated the top stories from the lists of other prominent outlets that report on science news.

Six Volcanoes to Watch in 2018

Gertisser, Preece, & Charbonnier, The Conversation

The eruption of Mount Agung on the island of Bali has sparked worldwide media interest, yet volcanic eruptions in Indonesia are nothing new. Of the country's 139 active volcanoes, 18 currently have raised alert levels, signifying higher than normal seismic activity, ground deformation or gas emissions. On a global scale, in any week in 2017, there were at least between 14 and 27 volcanoes erupting.

A Dating Controversy over the 1st Organisms That Had Sex

Emily Chung, CBC

A Canadian-led study aims to settle the controversy over extraordinary Arctic fossils that represent the oldest known sexually reproducing organism and the oldest multicellular organism that used photosynthesis.The fossil organism identified as a red algae called Bangiomorpha pubescens, found in rocks on Somerset Island and Baffin Island in Nunavut, was discovered more than two decades ago and estimated to be between 720 million and 1.2 billion years old.

E-Cigs Are Definitely Safer Than Smoking

Linda Bauld, The Guardian

Search for the term vaping' online and you'd be forgiven for thinking that it is an activity fraught with risks. The top stories relate to health problems, explosions and that vaping leads to smoking in teenagers. For the average smoker seeking information on vaping, a quick internet search offers little reassurance. Might as well continue smoking, the headlines imply, if these products are so dangerous.

Is the Wait for Fusion Finally Coming to an End?

Tom Metcalfe, NBC News

Renewable energy sources like solar and wind account for a growing share of the world's electric power. That's no surprise, given concerns about the carbon emissions from fossil fuel-fired power plants and their harmful effect on the climate.Nuclear energy offers some advantages over renewables, including the ability to make electricity when the sun doesn't shine and the wind doesn't blow. But today's nuclear plants use fission, which splits atoms of rare metals like uranium. Fission creates radioactive waste and can be hard to control as evidenced by reactor accidents like those at Three...

Solar Roads Are Almost Definitely Not the Future

Neel Patel, Slate

China has the strange distinction of being both the world's biggest carbon dioxide emitter and the premiere solar energy producer (Trump being in office has really given them an opportunity to firmly solidify that second crown). On Thursday, the country took its latest solar energy leap by opening a new, kilometer-long solar highway in the northeastern Shangdon province. Despite some previous attempts by other countries, it's being hailed as the world's first solar-powered highway.

A Trip to Alpha Centauri Will Change the World

Ethan Siegel, Forbes

There have been some magnificent moments in NASA history, as well as some goals we've aspired to but haven't yet realized. We've sent humans to the Moon, installing devices there and retrieving samples for the return home. We've sent probes to every planet in the Solar System, and to many asteroids, comets, and moons as well. We've even launched a few of them out of the Solar System, with more to follow.

Trump Doesn't Care to Understand Global Warming

Robinson Meyer, The Atlantic

In the first novel ever written about Sherlock Homes, we learn something peculiar about the London detective. Holmes, supposedly a modern man and a keen expert in the workings of the world, does not know how the solar system works. Specifically he is unfamiliar with the heliocentric Copernican model, which, upon its slow acceptance in the 17th century, revolutionized Western thought about the place of our species in the universe.

Russia's Plan to Build a Luxury Hotel on the ISS

Anatoly Zak, Popular Mechanics

Space tourism isn't a new idea. SpaceX announced plans this year to send civilians skyward and Virgin Galactic is still working toward its goal of regular space flights. Just this week, Blue Origin released footage of its future space tourism ambitions. But all these plans aren't exactly a first-class experience. Even after paying millions, a few super-wealthy adventurers have to brave spartan accommodations in orbit alongside well-trained astronauts.

Is the James Webb Telescope 'Too Big to Fail?'

Leonard David, Scientific American

Any way you slice it, NASA's James Webb Space Telescope (JWST) is one of the boldest, highest-stakes gambles in the space agency's storied history. Just building and testing the observatory has proved to be a dauntingly complex technological enterprise, pushing the observatory's astronomical price tag to nearly $9 billion and requiring participation from the European and Canadian space agencies. JWST is both a barrier-breaking and budget-busting undertaking.

The Comeback of Corporate Science in Academia

Hank Campbell, ACSH

Once upon a time, a corporate grant was the ultimate status symbol for a university scholar. Companies don't spend money foolishly and a corporate grant was a sign that you were esteemed in your field.Then, as academia became more politically one-sided and government took more control over it using funding, the mentality changed. You were less ethical if you got corporate money, you must be fabricating a result for industry leash-holders. Only government grants were pure.

Can Large Objects Exist in a Quantum State?

Ulrich Busk Hoff, ScienceNordic

Even after an acclimatisation period of more than 100 years, quantum mechanical phenomena still conflicts with our intuition of how nature works. Quantum mechanics confuses and marvels us in equal measure.We have long known that particles can be in a superpositionboth here and there at the same time. We can measure this in the laboratory. But does this also hold true for larger objects? That is the question.

The Vexing Asymmetry of Consumer Genetic Testing

Michael Schulson, Undark

Late last month, Senate Minority Leader Chuck Schumer took a break from the tax bill debate to talk with reporters about genetics.In a press conference, the New York senator criticized how direct-to-consumer genetic testing companies outfits like 23andMe and AncestryDNA discuss and handle users' genetic information. What those companies can do with all that data your most sensitive and deepest info, your genetics is not clear, and in some cases not fair and not right, said Schumer.

Religion's Psychological Effects on Non-Believers

Cardwell & Halberstadt, Conv

Sick of tinsel, carols and talk of virgin birth?In New Zealand, Australia and many other countries, it's hard to escape Christmas in December.But even if you don't believe in Christ or a God, religion can still be a powerful force. Research shows that even nonreligious people may hold unconscious beliefs linked to religion that can affect their psychology.

Nanofabricators? Sorry, Only in Star Trek.

P.Z. Meyers, Pharyngula

Maybe that's the problem. Maybe it's a guy who thinks the replicators on Star Trek are real. Maybe it's another article from the delusional weirdos of the Singularity Hub. Maybe it's just that I get really annoyed with physicists who think they understand biology. But yeah, Thomas Hornigold believes that we'll be able to make desktop replicators that will make anything you want.
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2017年12月29日 星期五

RealClearPolitics Today for 12/29/2017 

12/29/2017
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Today

 

RCP Front Page:

2017 Year in Review: Did That Really Happen?

Dave Barry, Miami Herald

The 10 Best Things Trump Has Done in First Year

Marc Thiessen, Washington Post

Trump, the Insurgent, Breaks w/70 Years of U.S. Foreign Policy

Mark Landler, NYT

The Status Quo Under Challenge

Robert Merry, Washington Times

The 5 Big Questions for Year 2 of the Trump Presidency

Julian Zelizer, CNN

The Top 10 Undercovered News Stories of 2017

Sean Davis, Los Angeles Times

Stop Writing 'Trump's America' Profiles

Michael Cooper Jr., U.S. News & World Report

Democratic Rhetoric on GOP Tax Law Is Just Silly

Steven Greenhut, Reason

Trump Says Russia Inquiry Makes U.S. 'Look Very Bad'

Schmidt & Shear, NY Times

Looking for Mueller's Red Meat Main Course

Wesley Pruden, Washington Times

Lie of the Year: Trump Finally Gets the Honor He Deserves

Dean Obeidallah, CNN

Barack Obama Tops 2017 Biggest Losers

Michael Graham, Boston Herald

2017 Was the Year of the Athlete's Voice

Nick Pachelli, Esquire

17 Things I Won't Miss About 2017

Hannah Jane Parkinson, The Guardian

Get a Grip: Trump Derangement Syndrome in Public Not Okay

Megan Fox, PJ Media

In 2018, Be Part of a Domestic Peace Initiative

Joan Blades, USA Today

Winston Churchill's Battle to Save the World

Rich Lowry, New York Post

In 2017, the Media Flunked the Trump Challenge

Washington Examiner

How 2018 Will Transport Americans Back to 1968

Chicago Tribune

2017 Man of the Year: Alejandro Villanueva

Washington Free Beacon

Affordable Care Act Proving Hard to Kill

Miami Herald

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