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2018年3月29日 星期四

Buffering Is the Streaming Snafu that Won’t Go Away

About 60% of the people Penthera surveyed said they're frustrated with their mobile video viewing experience at least half of the time.
Buffering Is the Streaming Snafu that Won't Go Away
 

About 60% of the people Penthera surveyed said they're frustrated with their mobile video viewing experience at least half of the time. Full Article

21 Campaigns That Captivated & Converted Consumers

Since visual content has become the foundation of successful marketing campaigns, this new eBook shares how top global brands — like Canon, Expedia, Gordon Ramsay, NVIDIA, Toyota and WWF — created successful visual marketing campaigns using authentic user-generated content.

Get the eBook
The Changing Face of B2B Buying and Selling
 

Business-to-business ecommerce sales will have explosive growth in coming years and will soon rise beyond the business-to-consumer market, according to industry forecasts. Full Article

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Data Feed
 

Affiliate Disclosures: About 90% of affiliate ads on YouTube and Pinterest aren't disclosed, according to data from Princeton University, cited by The Verge. The research argues that the lack of disclosures makes it more difficult for consumers to tell the difference between editorial content and advertisements. Regulators are just beginning to grasp the complexity of social platforms being entwined in people's everyday lives and what that might mean for marketers. Last year, the Federal Trade Commission warned Instagram influencers that they need to take endorsement disclosures more seriously.

Making Some Changes: A new survey from the Angus Reid Institute found that 73% of residents in Canada are changing the way they interact with Facebook at least somewhat, following news that Cambridge Analytica gathered data from roughly 50 million Facebook users. What's more, 10% of respondents said they plan to desert the platform—at least for a while.

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