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2018年3月19日 星期一

Data Suggests Surprising Shift: Duopoly Not All-Powerful

Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year.
Data Suggests Surprising Shift: Duopoly Not All-Powerful
 

Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year. Full Article

How Social Proof Fuels Travel Marketing Success

Today, 83% of people look to social media content as travel inspiration and validation. In this on-demand webinar, Virgin Holidays' Social Media Manager shares how they use real customer photos to attract, engage and convert consumers — increasing online bookings by 260%.

Watch the Webinar
WeChat Looks to AI, Physical Retail to Drive User Growth
 

Tencent's messaging app is refining its role as a connector for people, businesses and services, as user growth slows down. Full Article

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The Surprise Podcast
 

In the latest episode of our "Behind the Numbers" podcast, we surprise each other with three digital properties with offbeat, surprising business models. How do these companies make money and what can marketers learn from these unusual brands? Listen In

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Data Feed
 

All Access Rides: Lyft is testing out a new "All Access" program. "The idea is that by paying a weekly or monthly rate, [users] could pre-buy a number of rides," Engadget reports. But plans vary per person. One Lyft user reports getting an offer for up to 30 rides a month for $199, but each ride must cost less than $15. Another user got an offer for seven rides per week—again for up to $15 each—for $49.

Looking to Social: More than half of US car and truck buyers who bought a vehicle between 2015 and 2017 said they looked to social media reviews when making a purchasing decision, according to a recent MaritzCX study. "Social media reviews are gaining traction and power in making or breaking purchase decisions for products or entire brands," said Tim Englehart, vice president of automotive at MaritzCX.

More Data

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