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2018年3月27日 星期二

DMP Playbook: Tips & Tricks for Success with a DMP

Quick wins with a data management platform -
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Data management platforms (DMPs) have risen to the forefront of marketing, but how can you be sure you are making the most of your DMP? Are you maximizing the potential of your customer data for the best results? If you're looking for guidance, look no further. DMP Playbooks are here!

This playbook includes:
  • An overview of DMP Use Cases, including personalization, cross-device messaging, and attribution
  • Suggestions on how to hire or assign the DMP "owner" at your organization
  • What to consider when setting objectives and goals for your DMP
  • Tips & tricks for success for maximizing the value of your data
We've helped companies around the world in every industry develop and refine their data strategies to make the most of their customer data. In fact, our clients have seen up to $8 back for every $1 they spend on the Lotame DMP.
GET THE PLAYBOOK
If you'd like to talk data with us, or see a demo of our DMP in action, contact us at info@lotame.com to set up a time to talk.
 
 
 
 
 
 
       


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