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2018年3月23日 星期五

eMarketer Study of Digital Ad Prices Finds Rising CPMs

In a new study based on an analysis of nearly two dozen platforms' ad prices, eMarketer reports that programmatic ad prices have risen meaningfully over the past 12 months.
eMarketer Study of Digital Ad Prices Finds Rising CPMs
 

In a new study based on an analysis of nearly two dozen platforms' ad prices, eMarketer reports that programmatic ad prices have risen meaningfully over the past 12 months. Full Article

Get the New Outstream Guide for 2018

Outstream video ad units offer publishers new sources of revenue and promise higher monetization. Discover the unique technologies that will maintain viewing experience with user-initiated sound and low load latency, while supporting direct-sold and programmatic demand sources.

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Marketers Waste About One-Fourth of Their Budgets
 

In a survey by Rakuten Marketing, respondents estimated they waste 26% of their marketing budgets on ineffective channels and strategies. Full Article

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MediaPost's Marketing:Automotive Conference

Marketing leaders from top automotive brands- headed by Fiat Chrysler CMO Oliver Francois and Hyundai CMO Dean Evans- gather at MediaPost's Marketing:Automotive @ the New York International Auto Show at the Jacob Javits Center on 3/28.

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Data Feed
 

Video Streaming: US households spend $2.1 billion annually on video streaming services like Netflix, Amazon Prime and Hulu, according to a recent Deloitte report. And more than half of US households now subscribe to at least one of these streaming services.

Traditional Payments: Millennials may be tech-savvy, but when it comes to payments, very few (1%) use their mobile device to pay for purchases, per research from CivicScience. Many (55%) prefer to use a debit card, but cash (25%) and credit cards (17%) are also preferred over mobile payments.

More Data

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