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2018年3月21日 星期三

Facebook's New Data Controversy: Implications for Marketers

Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.
Facebook's New Data Controversy: Implications for Marketers
 

Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers. Listen In

Email: Your Mid-Funnel Connector

In addition to driving revenue for your brand, your emails should provide value to your customers. If your messages aren't valuable, relevant and timely, they may start to ignore them. Join BounceX and Bronto on Thursday, April 5, at 2 p.m. EDT as we explore the incredible possibilities email offers for the middle of your funnel.

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Are Cord-Cutters Taking OTT's Low Pricing for Granted?
 

The high cost of TV service continues to be the most common reason adults in North America have cut the cord, according to TiVo survey data. Full Article

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Strengthen Your Targeting With Precise Product Information and Contextual Content

With the right Product Information Management System, you can seamlessly tell a story about a brand or a product while simultaneously connecting with your customers and influencing a purchase decision.

Learn more about the possibilities
Data Feed
 

Fun Activity? New data from YouGov reveals that many US millennials enjoy filing their taxes. Indeed, more than half (52%) said they enjoy it at least somewhat. What's more, this group is also eager to file their taxes early. "Millennials are more likely than older Americans to file in January, while those 55 and over are more likely to file in March or April," the report stated.

Personalized Content: A Dynamic Yield survey of more than 550 consumers in North America, Europe and Asia that looked at the current state of personalized email found that just a quarter of respondents in North America feel that the email content they receive is personalized. By comparison, 62% of respondents in Europe and three in four respondents in Asia felt the same way.

More Data

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