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2018年3月22日 星期四

How Flipboard Sorts Through Hundreds of Thousands of Articles Each Day

Artificial intelligence drives article recommendations at news aggregation engine Flipboard. But humans still have a role to play in organizing content on a daily basis.
How Flipboard Sorts Through Hundreds of Thousands of Articles Each Day
 

Artificial intelligence drives article recommendations at news aggregation engine Flipboard. But humans still have a role to play in organizing content on a daily basis. Full Article

Digital Study: Challenges and Solutions for Incentivized Offers

In today's digital world, marketers can no longer rely on direct mail alone—digital channels must be a part of your strategy! See how a Fortune 500 bank adapted direct marketing to digital as well as the challenges and solutions of delivering targeted incentive programs.

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eMarketer Projects US Holiday Ecommerce Growth of 15.3%
 

US holiday ecommerce sales will expand at a 15.3% clip this year, according to eMarketer's new forecast. As strong as that projected growth is, it's short of 2017 levels, when retail ecommerce sales soared 17.8% in November and December. Read Article on eMarketer Retail

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New Research: 90% of Marketers Report Better Results with People-Based Campaigns

However, only 58% of marketers are running people-based campaigns outside the walled gardens. Viant's report, Power of the People, surveyed brand marketers to examine the state of people-based marketing and the level of its adoption.

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Data Feed
 

Tuning In: More than 23 million adults in the US have used a smartphone to listen to a podcast in the past month, according to new findings from Nielsen. Smartphones have become the go-to device for podcast listening, with more than double the listeners per month than computers.

Advertising Down Under: Online advertising outlays in Australia increased 7% year over year in 2017, reaching AUD7.9 billion, according to data from the Interactive Advertising Bureau Australia. "We are seeing a breadth of different advertising options and formats driving significant revenue including video, native, content and in-feed advertising," said Gai Le Roy, director of research at IAB Australia.

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