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2018年3月15日 星期四

Latest eMarketer Social Forecast Shows Shifting Platform Use

Nearly 200 million people, or 60.5% of the US population, will use a social network in 2018, up 2.6% over the prior year. User growth will remain low throughout the forecast period. However, shifts in devices and—more importantly—social platforms used will be increasingly noticeable.
Latest eMarketer Social Forecast Shows Shifting Platform Use
 

Nearly 200 million people, or 60.5% of the US population, will use a social network in 2018, up 2.6% over the prior year. User growth will remain low throughout the forecast period. However, shifts in devices and—more importantly—social platforms used will be increasingly noticeable. Full Article

New Research on People-Based Marketing

90% of marketers report better results with people-based vs. cookie-based campaigns. But only 58% of marketers are running people-based campaigns outside the walled gardens. Viant's report, Power of the People, surveyed 250+ brand-side marketers to examine the current state of people-based marketing.

Get the report >
Press Play: Digital Trends for 2018
 

In a collection of "Behind the Numbers" podcast episodes, listen to eMarketer analysts discuss key digital trends for 2018, including social commerce, digital display advertising and the digital video trends to watch for. Listen In

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Why Publishers Are Eliminating Programmatic Silos
 

Sara Badler, head of programmatic revenue and strategy at Dotdash, talks about programmatic sales strategies and how ad tech integrations might look in the future. Read Interview

 
An interview with:
 
Sara Badler
Head of Programmatic Revenue and Strategy
Dotdash
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Data Feed
 

New View: New data from YuMe, Magna and IPG Media Lab, which examined what consumers think about 360-degree video, found that many (55%) engage with this format because they find it fun. The study also found that early tech adopters are more likely to engage with the format, "making it a big opportunity for brands targeting tech-savvy consumers."

Marketing Focus: An Into and Brand Innovators survey of roughly 278 senior-level marketing and media executives looked at reasons why organizations don't include LGBTQ-focused advertising in their media. Nearly 38% of respondents said it was because other demographics are a higher priority, and 17.6% said they don't believe the community is relevant to their organization. What's more, 10.6% said they were concerned about backlash and boycotts.

More Data

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