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2018年3月20日 星期二

Many Marketers Outsource Their Data Management

According to an Adestra and Ascend2 survey of US marketers, 43% of respondents outsource their data-driven marketing strategies.
Many Marketers Outsource Their Data Management
 

According to an Adestra and Ascend2 survey of US marketers, 43% of respondents outsource their data-driven marketing strategies. Full Article

New Research: People-Based Marketing Better Links Ad Spend to In-Store Sales

61% of marketer's report linking in-store sales to online advertising activity is very important. Viant's report, Power of the People, surveyed brand marketers on how brands are embracing an omnichannel world and connecting consumers' online & in-store activities.

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In China, Alibaba Dominates Digital Ad Landscape
 

Alibaba will continue its hold over the digital ad market in China, according to eMarketer's latest advertising spending forecast for the country. The homegrown internet company is expected to claim more than a third of all digital ad revenues this year, amounting to more than $20 billion. Full Article

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How Social Proof Fuels Travel Marketing Success

Today, 83% of people look to social media content as travel inspiration and validation. In this on-demand webinar, Virgin Holidays' Social Media Manager shares how they use real customer photos to attract, engage and convert consumers — increasing online bookings by 260%.

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How the British Spend and Save Their Money Online
 

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Bill Fisher digs into digital finance in the UK. How do UK consumers mix digital into payments, spending and saving? And how do those habits compare with other markets? Listen In

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Data Feed
 

AR and VR Shipments: The International Data Corporation (IDC) anticipates augmented reality and virtual reality headset shipments will increase this year, with the total volume reaching 12.4 million units—year-over-year growth of 48.5%. According to IDC, the growth is largely thanks to "new vendors, new use cases and new business models."

Lettuce Celebrate: Recent data from YouGov answered the question on everyone's mind: How do people really feel about salad? Interestingly, a majority (83%) of Americans said they at least like it. Respondents ages 55 and older were more likely to be fans of salad (90%) than young millennials (60%). And yes, taco salad was one of their favorite dishes—scoring higher than fruit salad, potato salad and tuna salad among respondents overall.

More Data

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