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2018年3月28日 星期三

US TV Ad Spending to Fall in 2018

TV ad spending will continue its decline this year, according to eMarketer's latest US advertising forecast. With cord-cutting accelerating and over-the-top viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion.
US TV Ad Spending to Fall in 2018
 

TV ad spending will continue its decline this year, according to eMarketer's latest US advertising forecast. With cord-cutting accelerating and over-the-top viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. Full Article

New Research on People-Based Marketing

57% of marketers say their top motivation for taking a people-based marketing approach is to have more effective targeting of consumers. Viant surveyed 250+ brand marketers and examined the main reasons brand marketers are investing in people-based marketing and the current challenges they are facing.

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Identity, Privacy, GDPR
 

In the latest episode of "Behind the Numbers," eMarketer's Ross Benes sits down with LiveRamp co-CEO Anneka Gupta to discuss the new tactics advertisers are using to identify users, the difficulties of cross-device matching and what the GDPR says about the future of marketing. Listen In

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Data Feed
 

Music Money: The music industry is banking on streaming services like Spotify, Apple Music and Pandora. The number of paid music streaming subscriptions in the US grew 56% last year to 35.3 million, up from 22.7 million in 2016, according to the Recording Industry Association of America (RIAA). Revenues from recorded music increased for the second year in a row—the first time that's happened since 1999.

New Partnership: Subscription movie ticketing service MoviePass has teamed up with Landmark Theatres to allow its subscribers access to Landmark's 53 locations. MoviePass users who visit these theaters will also have the ability to select their seats, make advanced reservations and get an e-ticket—features that have been missing from the app, TechCrunch reports.

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