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2018年3月18日 星期日

Week In Review

Nearly 200 million people, or 60.5% of the US population, will use a social network in 2018, up 2.6% over the prior year. User growth will remain low throughout the forecast period. However, shifts in devices and—more importantly—social platforms used will be increasingly noticeable.
 

Week's Top Articles

 
Latest eMarketer Social Forecast Shows Shifting Platform Use
What's Next for Programmatic Advertising?
The Challenges Publishers Face in Monetizing Digital Content
Few Marketers Are Using AI Chatbots
Many Consumers Still Concerned About Smart-Home Devices

Interview of the Week

 
Why Publishers Are Eliminating Programmatic Silos
 
Sara Badler, head of programmatic revenue and strategy at Dotdash, talks about programmatic sales strategies and how ad tech integrations might look in the future. Read Interview
 
An interview with:
 
Sara Badler
Head of Programmatic Revenue and Strategy
Dotdash

Chart of the Week

 
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eMarketer Roundup: Influencer Marketing 2018 – Download Now

Wondering what the FTC's impact on influencers will be this year? eMarketer has put together a selection of articles, insights and interviews to help you understand what will be critical to influencer marketing in the coming months—and to avoid the risks. The Roundup is presented by Sprinklr.

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More eMarketer Articles

 
eMarketer Releases New US Digital User Figures
YouTube, Netflix and the Quest for World Domination
Press Play: Digital Trends for 2018
Most A/B Tests Don't Produce Significant Results
 

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