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2018年3月25日 星期日

Week In Review

Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year.
 

Week's Top Articles

 
Data Suggests Surprising Shift: Duopoly Not All-Powerful
Facebook's New Data Controversy: Implications for Marketers
Many Marketers Outsource Their Data Management
How Flipboard Sorts Through Hundreds of Thousands of Articles Each Day
Are Cord-Cutters Taking OTT's Low Pricing for Granted?

Interview of the Week

 
How Publishers Can Fight Ad Blocking with Crypto Mining
 
Salon Media Group CEO Jordan Hoffner talks about using blockchain and cryptocurrency mining to fight fraud and ad blockers. Read Interview
 
An interview with:
 
Jordan Hoffner
CEO
Salon Media Group

Chart of the Week

 
chart-image

eMarketer Webinar: Must-Dos Ahead of the GDPR Deadline – Register Now

Tightened data privacy rules mandated by Europe's GDPR regulations are coming in May, and the impact will be felt around the world. Join us for a live-video conversation with eMarketer analyst Lauren Fisher for a rundown of must-dos ahead of the deadline. Made possible by Quantcast.

Reserve my seat.

More eMarketer Articles

 
WeChat Looks to AI, Physical Retail to Drive User Growth
In China, Alibaba Dominates Digital Ad Landscape
eMarketer Study of Digital Ad Prices Finds Rising CPMs
Marketers Waste About One-Fourth of Their Budgets
 

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