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2018年3月26日 星期一

What Blockchain Might Mean for the Digital Ad Supply Chain

For digital ads, blockchain’s promise lies in its potential to make ad supply chains transparent—and therefore ripe for optimization.

What Blockchain Might Mean for the Digital Ad Supply Chain
 

For digital ads, blockchain’s promise lies in its potential to make ad supply chains transparent—and therefore ripe for optimization. Full Article

DMP Playbook for Marketers: Tips & Tricks for Success

Whether you already have a Data Management Platform and are looking for some quick wins, or are still considering a DMP and its benefits for your data-driven campaigns, this playbook will guide you on the path to success. Learn about DMP use cases, how to build your team, and tips & tricks for success.

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Can Snapchat Crack Social Commerce?
 

Marketers are still using social media to influence purchase decisions and drive sales, but getting consumers to actually complete a purchase while on a social property has proven to be exceptionally difficult–and is no longer a top priority for most. In the latest episode of eMarketer’s “Behind the Numbers,” we dig into Snapchat’s evolving approach to ecommerce, and how it might differ from previous attempts. Listen In

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Data Feed
 

Brands and Culture: Brand activism is on the rise, according to a survey of marketing decision-makers in the US and UK by Bynder and OnBrand. About 80% of respondents said cultural issues will play more of a role in their branding and marketing strategies this year than in 2017. The uptick in brands becoming more involved in responding to current events reflects the increasing politicization found in the US and UK, where brands get pulled into allying or distancing themselves from controversial statements made by public figures.

BOPUS Remains Popular: According to a November 2017 study by International Data Corporation (IDC), 58% of retailers in North America said they offer buy online, pick up in-store (BOPUS) as an option. Only 11% of respondents said they had no plans to implement this form of fulfillment.

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