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2018年4月19日 星期四

[Analyst Report] 20 Must-Have Martech Solutions

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A new report from Forrester® features the 20 technologies that underpin modern marketing.

 
 

Marketing technology is the engine driving the personalized, contextually relevant experiences that customers demand across devices and channels. But with more than 5,000 solutions, it is difficult to identify the precious few technologies that are truly essential to fostering deep, long-lasting customer relationships.

Forrester's new Tech Tide report, "Martech For B2C Marketers, Q2 2018: Twenty Technologies Underpin Modern Marketing," surveyed technology decision makers, suppliers, and other subject matter experts in a search for the most important marketing technologies, including cross-channel identity resolution, a category the firm deems 'vital' in bringing omnichannel marketing to life.

"As B2C marketers pursue the Holy Grail of one-to-moment marketing, personas aren't going to cut it," Forrester states. "Instead, marketers must truly know who their customers are, using cross-channel identity resolution technology."

Download the full complimentary Forrester report for much more, including:

  • A guide for where to invest, maintain, experiment and divest across 20 key martech categories
  • Comprehensive insights into the maturity and business value of all categories
  • Candid observations on each category's contributions to marketing efficiency and effectiveness, commercial availability at enterprise scale and existing (or projected) market traction
 


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