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2018年4月27日 星期五

Download: Location Intelligence Roundup

Articles, insights and interviews to help you dig into location intelligence. Plus, how Facebook and IBM look to offline actions for local advertising -

Consumers have become more comfortable sharing location details, but they’re also more choosey about when they share. At the same time, marketers have a better understanding of how to use location data and which data to avoid.

Check out eMarketer's Location Intelligence Roundup 2018 to learn:

  • How consumers really feel about location data
  • What hassles exist in collecting and managing location-based analytics
  • What you must know about the EU's General Data Protection Regulation (GDPR)
  • How Facebook and IBM look to offline actions for local advertising
Receive your complimentary copy here.

The Roundup is presented by Valassis Digital.

Sincerely,
eMarketer Editors

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