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2018年4月19日 星期四

eMarketer: Mobile Ad Spending to Surpass TV in 2018

Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates.
eMarketer: Mobile Ad Spending to Surpass TV in 2018
 

Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates. Full Article

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Loyalty Programs' Need for Speed
 

According to a recent survey, consumers aren't just looking for individualized service from their loyalty programs. Many want what amounts to instant gratification. Read Article on eMarketer Retail

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In China, Mobile Usage Will Overtake TV This Year
 

This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer's latest forecast. Full Article

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Data Feed
 

Ads.txt Awareness: The adoption of ads.txt has taken off since the Interactive Advertising Bureau Tech Lab introduced the tool last year as a way for ad buyers to fight domain spoofing. But despite the amount of press coverage ads.txt has received, many people still have not heard of it, according to an Oath and Advertiser Perceptions study, cited by Digiday. In the survey of 222 advertisers and agencies, 19% of respondents did not know what ads.txt was. It is critical that advertisers know about it, since several of the industry's largest demand-side platforms use ads.txt to filter unauthorized inventory selling.

Top Factors: Price is definitely one of the most important factors for many consumers when buying clothing and accessories. Indeed, a quarter of respondents surveyed by CivicScience said so. But the quality and durability of the items, as well as comfort, are more important.

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