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2018年4月25日 星期三

eMarketer Releases New Outlook on SVOD Landscape

The subscription video space has grown fiercely competitive. Not only are TV networks vying against each other, as they've done since the golden age of television, but companies from a wide spectrum of industries—from telecommunications to social media to technology to retail—are also determined to compete.
eMarketer Releases New Outlook on SVOD Landscape
 

The subscription video space has grown fiercely competitive. Not only are TV networks vying against each other, as they've done since the golden age of television, but companies from a wide spectrum of industries—from telecommunications to social media to technology to retail—are also determined to compete. Full Article

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The Videos That Went Away
 

YouTube has stepped up efforts to remove objectionable content, with millions of videos being pulled from the platform. But how is it making those choices, and how nimble is it about plucking out bad videos? In the latest episode of eMarketer's "Behind the Numbers" podcast, video analyst Paul Verna breaks down the data. Listen In

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Data Feed
 

Music Streaming: For the first time, revenues from music streaming services have eclipsed physical sales and digital downloads, according to a report by the International Federation of the Phonographic Industry (IFPI). Now that streaming platforms like Spotify and Pandora have grown rapidly, their next task will be in showing profitability.

Social Beats Price Comparison Sites: When it comes to the research stage in the path to purchase, generational differences abound. According to GlobalWebIndex, Gen Zers are far more likely to use social media (47%) than price comparison sites (19%), while the reverse is true for boomers, but not to an extreme degree (33% favored price comparison sites and 26% social media). Both millennials (45%) and Gen Xers (36%) used social media more for product research.

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