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2018年4月26日 星期四

Facebook Users and Advertisers Appear to Be Standing Pat

Facebook released quarterly financial data for the first time since the Cambridge Analytica revelations, and the results show no sign of advertisers or users abandoning the platform.
Facebook Users and Advertisers Appear to Be Standing Pat
 

Facebook released quarterly financial data for the first time since the Cambridge Analytica revelations, and the results show no sign of advertisers or users abandoning the platform. Full Article

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New eMarketer Report Details Businesses' Use of VR
 

While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries. Full Article

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Digital Ad Spending Falls Behind Consumer Usage in Switzerland
 

Switzerland is one of the most advanced markets for internet and mobile usage in Western Europe, according to eMarketer's latest forecast. In 2018, 86% of the population in Switzerland will use the internet, and nearly 75% will use a smartphone at least once per month. Full Article

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eMarketer Live: Digital Video Advertising—Best Practices for 2018
 

Timed to coincide with the annual digital video newfronts in New York, this live-video presentation, featuring eMarketer's Paul Verna, will offer a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings. Register Now

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