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2018年4月27日 星期五

For Marketers, Getting Creative with Media Is Front and Center

Consumers continue to shift the way they view video, forcing marketers to get more inventive with their campaigns and placements. Matt Fanelli, senior vice president of MNI Targeted Media, spoke with eMarketer about what he thinks people will be buzzing about at the upcoming NewFront and Upfront presentations.
For Marketers, Getting Creative with Media Is Front and Center
 

Consumers continue to shift the way they view video, forcing marketers to get more inventive with their campaigns and placements. Matt Fanelli, senior vice president of MNI Targeted Media, spoke with eMarketer about what he thinks people will be buzzing about at the upcoming NewFront and Upfront presentations. Read Interview

eMarketer Roundup: Location Intelligence – Download Now

Consumers have become more comfortable sharing location details, but they're increasingly selective. Marketers need a better understanding of how to use location data and which data to avoid. Check out our Roundup, presented by Valassis Digital, for articles and interviews to help you dig into location intelligence.

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eMarketer: Mobile to Account for More Than Half of Latin America's Digital Market
 

This year, for the first time, mobile ad spending will account for more than half of digital ad investments in Latin America. This share will rise from 52.9% in 2018 to 77.5% by 2022. Full Article

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What's Changing, and What's Not, at Facebook and Twitter
 

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into first-quarter performance at Facebook and Twitter, and discusses their prospects for growth. Listen In

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eMarketer Live: Digital Video Advertising—Best Practices for 2018
 

Timed to coincide with the annual digital video newfronts in New York, this live-video presentation, featuring eMarketer's Paul Verna, will offer a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings. Register Now

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