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2018年4月24日 星期二

Google Results Signal Advertisers Are Spending Despite Privacy Concerns

Google's latest quarterly results suggest advertisers are not slowing their digital ad spending in the face of a deepening public debate over data privacy.
Google Results Signal Advertisers Are Spending Despite Privacy Concerns
 

Google's latest quarterly results suggest advertisers are not slowing their digital ad spending in the face of a deepening public debate over data privacy. Full Article

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The Single-Day Sales Event Takes Root Online
 

Amazon's most recent Prime Day drove record sales and helped solidify the company's leading place in the smart-speaker market. Now online furniture retailer Wayfair is taking a page from the Amazon playbook with its own day, Way Day. In the latest episode of eMarketer's "Behind the Numbers" podcast, we take a look at the single-day sales phenomenon and what marketers can learn from it. Listen In

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The State of Mcommerce in France and Germany
 

With mobile devices increasingly widespread, more consumers in France and Germany will be shopping and buying with their smartphones and tablets in 2018. Read Article on eMarketer Retail

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Data Feed
 

Tech Lobbying: Lobbyists for tech companies had a busy first quarter in 2018. Recode reports that Facebook spent $3.3 million on lobbying in the US, which is more than it ever had during a single quarter. Amazon spent slightly more than Facebook, $3.4 million, while Google led the tech lobbying pack with $5 million. Tech firms are ramping up their lobbying efforts at a time when social media execs are being called to Capitol Hill to answer questions about how they handle data.

GDPR Prep: Many companies won't become compliant with the General Data Protection Regulation (GDPR) until after it goes in effect. According to a survey of 1,003 companies in the US and EU conducted by McDermott Will & Emery and the Ponemon Institute, 40% of respondents said they didn't expect to become GDPR compliant until after the May 25 deadline. Companies found to be in violation of GDPR face a fine of €20 million ($22.1 million) or 4% of global revenues, whichever figure is higher.

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