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2018年4月18日 星期三

Reckoning With AI in the Real World

Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.
Reckoning With AI in the Real World
 

Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge. Listen In

Discover What's Possible with Rich Push

If your vision of push notifications begins and ends with text—think again. Rich push can increase engagement, conversions, and ROI, and hold onto customers who might otherwise slip away with beautiful images, or even a gallery of products to choose from right within the push notification. Get the scoop in our Push Notification Guide.

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In Europe, Holiday Shopping Is Starting Early
 

The holiday season is the most important retail period in nearly all major markets in Europe. Though the bulk of spending still takes place in the weeks just before Christmas, the holiday shopping period in most countries is starting earlier each year. Read Article on eMarketer Retail

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Measurement to Take Center Stage at the NewFronts
 

Measurement may be a hot topic at this year's NewFronts, where digital and media companies, as well as publishers, show off their latest programming to potential ad buyers. Paul Alfieri, CMO of Cross MediaWorks talks about a shift marketers are likely to see—the transition from a GRP-based TV world to a KPI-based one. Read Interview

 
An interview with:
 
Paul Alfieri
CMO
Cross MediaWorks
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Data Feed
 

Agency Satisfaction: About a third of marketers aren't satisfied with their current agency model, according to a study by The CMO Club, cited by The Drum. In the survey of 106 CMOs from B2B and B2C brands, only 22% of respondents said they work solely with their agency of record. Most of the respondents said a "lack of innovation/creativity" generated dissatisfaction with the agency or record model. These results come at a time when current agency models are facing a crisis. The sudden departure of WPP CEO Martin Sorrell has led some to question if the ad industry is witnessing the beginning of the end of agency holding companies.

Tablet Obsessed? New data from YouGov, which looked at tablet usage among Gen Zers, found that younger users, those ages 8 to 11 and 12 to 14, are more likely to use tablets like an iPad or Amazon Fire more frequently than those ages 15 to 17. How they use it varies as well. Children ages 8 to 11 are more likely to take pictures or use educational apps, while their older cohorts use tablets to message friends, video chat or go on social media.

More Data

eMarketer Live: Register Now for Key Content Marketing Tactics
 

Content marketing is hitting a saturation point. Simply creating and sharing content without a clear purpose will no longer be enough. Join our live-video broadcast, made possible by Marketo, for a data-packed chat and three areas of focus for brands seeking to refine their approach today. Reserve My Seat

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