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2018年4月30日 星期一

The Resilience of Traditional Media

As digital makes its mark on the advertising world, it's all too easy to forget that, collectively, traditional media still rules the roost. But for how long? We discuss this, and more, in the latest episode of eMarketer's "Behind the Numbers" podcast.
The Resilience of Traditional Media
 

As digital makes its mark on the advertising world, it's all too easy to forget that, collectively, traditional media still rules the roost. But for how long? We discuss this, and more, in the latest episode of eMarketer's "Behind the Numbers" podcast. Listen In

eMarketer Roundup: Location Intelligence – Download Now

Consumers have become more comfortable sharing location details, but they're increasingly selective. Marketers need a better understanding of how to use location data and which data to avoid. Check out our Roundup, presented by Valassis Digital, for articles and interviews to help you dig into location intelligence.

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Will Cryptocurrencies Go Mainstream?
 

Paying via cryptocurrency, like Bitcoin, may soon be the norm, at least according to a survey from SharesPost. Full Article

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The State of US Apparel Shopping in Five Charts
 

Apparel is one of the most popular retail ecommerce product categories, and online sales are growing faster than offline. Read Article on eMarketer Retail

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eMarketer Live: Digital Video Advertising—Best Practices for 2018
 

Timed to coincide with the annual digital video NewFronts in New York, this live-video presentation, featuring eMarketer's Paul Verna, will offer a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings. Register Now

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