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2018年4月18日 星期三

They Claimed What? Your Guide to Marketing Effectiveness in the Digital Era

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VisualIQ Marketing Effectiveness eBook

Crossing the New Digital Divide eBook

Your Guide to Marketing Effectiveness in a Time of Bold Claims and Outrageous Expectations

Does your marketing team work in silos? Do different groups use different key performance indicators, different data sources, or operate on different cadences? Is there a lack of communication across teams? You're not alone. We call this problem the "new digital divide."

While the digital era has created many powerful new opportunities, it also poses challenges when tracking, analyzing and optimizing marketing and advertising performance. If your measurement isn't keeping up, you risk falling behind.

This Crossing the New Digital Divide eBook provides an inside look at the constantly changing landscape of digital marketing, analytics and attribution. Find out how you can navigate the tangled digital path, and get actionable tips for overcoming common challenges to marketing effectiveness in a time of bold claims and outrageous expectations. The eBook explores:
  • How digital has made marketing incredibly complex
  • Why winning in the digital era requires new measurement approaches
  • Strategies and technologies for discovering the tactics and audiences behind your best-performing marketing
  • Best practices and use cases for aligning your team around the metrics that matter
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