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2018年4月15日 星期日

Week In Review

About 70% of internet users surveyed by Kantar Millward Brown said ads are more intrusive now than they were three years ago.
 

Week's Top Articles

 
People Believe Ads Are Becoming More Intrusive
Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018
More than 80% of Digital Display Ads Will Be Bought Programmatically in 2018
What Marketers Prioritize When Choosing DMPs
Few People Are Comfortable Sharing Data Through Third Parties

Interview of the Week

 
What's Next for RFPs?
 
Shawn Riegsecker, founder and CEO of Centro, talks about how requests for proposal (RFPs) will be utilized as digital ad buying continues to evolve. Read Interview
 
An interview with:
 
Shawn Riegsecker
Founder and CEO
Centro

Chart of the Week

 
chart-image

Tech-Talk Tuesday: How to Uncover Opportunities From Shopper Sentiment

eMarketer is pleased to moderate a special presentation with Dylan Hoeffler, product marketing manager at Bazaarvoice, who will provide examples of how brands like Tommy Bahama and Flexon have made business decisions using customer insights.

Register for the webinar.

More eMarketer Articles

 
Marketers Outsource Programmatic More than Other Tasks
Sizing Up Americans' Media Diet
Facebook and the Evolving Concept of Privacy
Ads.txt Errors Plague 16% of Publishers
 

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