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2018年4月22日 星期日

Week In Review

A Warc study found that middlemen received 55% of all programmatic ad expenditures worldwide in 2017.
 

Week's Top Articles

 
Why Tech Firms Obtain Most of the Money in Programmatic Ad Buys
What Facebook Knows
eMarketer: Mobile Ad Spending to Surpass TV in 2018
Reckoning With AI in the Real World
Are Smartphones the New Remote?

Interview of the Week

 
Measurement to Take Center Stage at the NewFronts
 
Measurement may be a hot topic at this year's NewFronts, where digital and media companies, as well as publishers, show off their latest programming to potential ad buyers. Paul Alfieri, CMO of Cross MediaWorks talks about a shift marketers are likely to see—the transition from a GRP-based TV world to a KPI-based one. Read Interview
 
An interview with:
 
Paul Alfieri
CMO
Cross MediaWorks

Chart of the Week

 
chart-image

eMarketer Live: Register Now for Key Content Marketing Tactics

Content marketing is hitting a saturation point. Simply creating and sharing content without a clear purpose will no longer be enough. Join our live-video broadcast, made possible by Marketo, for a data-packed chat and three areas of focus for brands seeking to refine their approach today.

Reserve my webinar seat.

More eMarketer Articles

 
Few People Are Comfortable Sharing Data Through Third Parties
What Marketers Prioritize When Choosing DMPs
New eMarketer Report on Black Consumers' Evolving Digital Usage
The Mobile Podcast
 

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