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2018年4月29日 星期日

Week In Review

In wide-ranging new report, eMarketer released its initial guidance on how much Facebook is likely to feel the impact of an unfolding data privacy scandal.
 

Week's Top Articles

 
What's Next for Facebook?
eMarketer Releases New Outlook on SVOD Landscape
Facebook Users and Advertisers Appear to Be Standing Pat
Google Results Signal Advertisers Are Spending Despite Privacy Concerns
eMarketer: Mobile Ad Spending to Surpass TV in 2018

Interview of the Week

 
For Marketers, Getting Creative with Media Is Front and Center
 
Consumers continue to shift the way they view video, forcing marketers to get more inventive with their campaigns and placements. Matt Fanelli, senior vice president of MNI Targeted Media, spoke with eMarketer about what he thinks people will be buzzing about at the upcoming NewFront and Upfront presentations. Read Interview
 
An interview with:
 
Matthew Fanelli
Senior Vice President
MNI Targeted Media

Chart of the Week

 
chart-image

eMarketer Roundup: Location Intelligence – Download Now

Consumers have become more comfortable sharing location details, but they're increasingly selective. Marketers need a better understanding of how to use location data and which data to avoid. Check out our Roundup, presented by Valassis Digital, for articles and interviews to help you dig into location intelligence.

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More eMarketer Articles

 
New eMarketer Report Details Businesses' Use of VR
What's Changing, and What's Not, at Facebook and Twitter
eMarketer: Mobile to Account for More Than Half of Latin America's Digital Market
Digital Ad Spending Falls Behind Consumer Usage in Switzerland
 

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