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2018年4月17日 星期二

What Facebook Knows

In the latest episode of the "Behind the Numbers" podcast, we break down what Facebook knows and doesn't know about users, how advertisers access the information, and how consumers feel about it.
What Facebook Knows
 

In the latest episode of the "Behind the Numbers" podcast, we break down what Facebook knows and doesn't know about users, how advertisers access the information, and how consumers feel about it. Listen In

Retailers need to strengthen their fraud defenses

The next 'bubble' in card-not-present fraud will be synthetic fraud, which is much harder to detect. While many retailers have traditionally relied on simple identity verification tools to prevent fraud, as the incidents of fraud increases along with the sophistication of fraudsters, that is no longer enough.

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New eMarketer Report on Black Consumers' Evolving Digital Usage
 

In a new report, eMarketer explores data showing the shifting patterns of digital adoption among black consumers in the US. Full Article

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Are Smartphones the New Remote?
 

A survey of US internet users by GfK reveals that 89% of respondents use their smartphone to control many of their home products and services, up 19 percentage points from 2015. Full Article

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Data Feed
 

Licensing Technology: Publishers like The Weather Company, Purch and The Washington Post have developed new lines of revenue by licensing their technology and data. But these publishers are in rare company. In a Digiday Research survey of 133 publishing executives, 83% of respondents made no money from licensing tech, making it the least common revenue source for those polled. Most publishers simply lack the resources to build and sell their own technology.

In-App Purchase: According to new data from Sensor Tower, US iPhone users spent an average of $58 on in-app purchases in 2017—a 23% increase over 2016. This reflected purchases made on subscription-based apps like Netflix and Tinder, but not those made within shopping apps like Amazon or ride-hailing apps like Uber.

More Data

eMarketer Live: Register Now for Key Content Marketing Tactics
 

Content marketing is hitting a saturation point. Simply creating and sharing content without a clear purpose will no longer be enough. Join our live-video broadcast, made possible by Marketo, for a data-packed chat and three areas of focus for brands seeking to refine their approach today. Reserve My Seat

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