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2018年4月12日 星期四

What Marketers Prioritize When Choosing DMPs

According to a January 2018 survey of US ad and marketing professionals conducted by Advertiser Perceptions, ad inventory discovery is the top criterion that drives data management platform selection.
What Marketers Prioritize When Choosing DMPs
 

According to a January 2018 survey of US ad and marketing professionals conducted by Advertiser Perceptions, ad inventory discovery is the top criterion that drives data management platform selection. Full Article

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Sizing Up Americans' Media Diet
 

Americans are still spending more than 12 hours a day consuming media, but how they spend that time, and what types of media they are consuming, is always in flux. In the latest episode of "Behind the Numbers," analysts Monica Peart and Paul Verna dig into eMarketer's estimates of time spent with media. Listen In

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Free eBook: How Consumer Identity Data Breakage is Costing Your Business

Infutor's latest eBook explores the causes of consumer identity breakage, how it erodes marketing efforts and what you can do to address the damage and maximize your marketing returns.

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Data Feed
 

Privacy Concerns: More than four in 10 Facebook users are very concerned about their privacy being invaded, according to research from Gallup. That's up 13 percentage points from 2011. Many said they are worried about their information being sold.

Smart TVs: Over a third of internet users own a smart TV, and they "spend about 15 minutes longer watching online TV each day, and are 25% more likely to be watching subscription services like Netflix on their TV sets," data from GlobalWebIndex reveals.

More Data

Last Chance to Register: eMarketer's Path to Purchase Webinar
 

Join us for a freewheeling, data-packed conversation where we'll highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey. Made possible by Jumpshot. Reserve My Seat

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