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2018年4月16日 星期一

Why Tech Firms Obtain Most of the Money in Programmatic Ad Buys

A Warc study found that middlemen received 55% of all programmatic ad expenditures worldwide in 2017.
Why Tech Firms Obtain Most of the Money in Programmatic Ad Buys
 

A Warc study found that middlemen received 55% of all programmatic ad expenditures worldwide in 2017. Full Article

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Infutor's latest eBook explores the causes of consumer identity breakage, how it erodes marketing efforts and what you can do to address the damage and maximize your marketing returns.

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The Mobile Podcast
 

In the latest episode of "Behind the Numbers," eMarketer's Rahul Chadha and Yory Wurmser talk about the most interesting trends in the world of mobile advertising and device usage. Listen In

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Data Feed
 

Brand Discovery: Smart TV owners are more likely to discover brands when seeing an ad on TV than through ads seen online, word-of-mouth or search engines, data from GlobalWebIndex reveals.

Device Satisfaction: Some 15% of US broadband households own a smart speaker with a personal assistant, like Amazon's Alexa or Google Home, per data from Parks Associates. And half of these personal assistant device and app users say they're very satisfied with them.

More Data

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