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2019年2月11日 星期一

Advertisers Now Pay More for Facebook Users' Attention

eMarketer Analyst Insight: Facebook's share of digital ad revenues far exceeds its share of digital media time. With average ad revenues per user growing as absolute time spent with Facebook in the US stagnates, the gap is expanding, leading to higher costs to grab the average user's attention.
Advertisers Now Pay More for Facebook Users' Attention
 

eMarketer Analyst Insight: Facebook's share of digital ad revenues far exceeds its share of digital media time. With average ad revenues per user growing as absolute time spent with Facebook in the US stagnates, the gap is expanding, leading to higher costs to grab the average user's attention. Full Article

African-American Spend Will Hit $1.4 Trillion by 2020

New research examines the shopping and lifestyle habits of African-American Millennials, revealing they spend 62% more at Amazon than at Target. Get more insights like this in Viant's new report, The Marketer's Guide to African-American Millennials, to personalize marketing campaigns.

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How Are Marketers Adapting to Data Privacy Laws?
 

One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order. Full Article

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Digital Advertising 2020 Report

Wonder which tech devices and digital channels should be included in your marketing plan? Digital campaigns are experiencing a transformation, and the metrics that signal success are evolving. This report from Salesforce reveals insights from a myriad of data sources that will help your company stay ahead of the curve.

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Podcast | When Do Ads Actually Grab Attention?
 

In the latest episode of "Behind the Numbers," we're talking about ad viewability with Andy Evans, CMO of Sovrn. In an interview with principal analyst Lauren Fisher, Evans discusses the intricacies of viewability and offers some surprising data about which ads actually engage users' attention. "Behind the Numbers" is sponsored by Salesforce. Listen In.

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