Artificial intelligence (AI) is no longer a futuristic, sci-fi trope. After years of development, AI technologies—including machine learning, natural language processing and computer vision—are disrupting core marketing and advertising functions such as ad targeting, media buying, content creation and propensity modeling. But getting started can be difficult, and success isn’t guaranteed.
Join us for a Meet the Analyst webinar, featuring eMarketer principal analyst Victoria Petrock, as she discusses how to navigate the wide array of solutions and avoid the potential pitfalls.
Register here for “Getting Smart About Artificial Intelligence: Five Best Practices for Diving In.” Made possible by Adobe, this live-video webinar will provide:
- Five best practices for using AI in your company’s operations
- The importance of maintaining transparency and trust
- Ask questions, and interact with your eMarketer community of marketing peers
- Plus! Tatiana Mejia, head of product marketing and strategy at Adobe Sensei, joins the conversation
Please reserve your seat today. The live-video presentation will take place on Thursday, February 21 at 1:00 PM ET.
This Meet the Analyst webinar is made possible by Adobe.
Sincerely,eMarketer Editors
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