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2019年2月5日 星期二

Data Compliance Brings Added Cost to Influencer Marketing

While disclosure continues to dominate the conversation around influencer marketing, data compliance laws are adding another layer of confusion—and cost—for those operating in this evolving market.
Data Compliance Brings Added Cost to Influencer Marketing
 

While disclosure continues to dominate the conversation around influencer marketing, data compliance laws are adding another layer of confusion—and cost—for those operating in this evolving market. Full Article

African-American Spend Will Hit $1.4 Trillion by 2020

New research examines the shopping and lifestyle habits of African-American Millennials, revealing they spend 62% more at Amazon than at Target. Get more insights like this in Viant's new report, The Marketer's Guide to African-American Millennials, to personalize marketing campaigns.

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Podcast | The Not So Super Bowl
 

How many Americans tuned in to watch this year's Super Bowl? How engaged was the audience via digital and social? In the latest episode of "Behind the Numbers," Paul Verna, principal analyst, digs into the data for the low-scoring game. "Behind the Numbers" is sponsored by Salesforce. Listen In.

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Digital Bowl 2019

How do you know which brands win at advertising during the Super Bowl? It's more than just the TV ads. Game sponsors often fail to plan digital support, losing visibility to competitors that engage second-screen audiences during the game. Find out the winners across the main digital channels — media, paid search, and SEO.

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Does OTT Have an Ad Fraud Problem?
 

Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist. Full Article

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