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2019年2月6日 星期三

Esports Playing in the Big Leagues Now

In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.
Esports Playing in the Big Leagues Now
 

In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million. Full Article

New Research from Forrester Consulting

While 94% of retailers believe their company "embodies customer obsession," only 18% of those same retailers report revenue growth from their customer-focused efforts. Understand the critical mistakes that prevent retail marketers from delivering the business results they need.

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B2Bs Leverage Programmatic to Target Specific Accounts
 

There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first. Full Article

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Gaining Control in the Never-ending Battle Against Amazon Resellers

One of the most relentless issues brands have encountered on Amazon has been the effect of resellers. Join us to learn about the ways resellers meddle with your Amazon listings to steal sales and how you can be minimizing their impact on your brand.

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Podcast | Understanding Mobile Video Viewers
 

In the latest episode of "Behind the Numbers," we're talking about consumers' mobile video viewing habits and preferences. Our guest, Daniel Taitz, president of mobile video software company Penthera, digs into new Penthera survey data about consumers' likes and dislikes, and how mobile viewing varies around the world. "Behind the Numbers" is sponsored by Salesforce. Listen In.

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