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2019年2月1日 星期五

Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users

The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups.
Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users
 

The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups. Full Article

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Explain Yourself, AI
 

As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it "integrates risk mitigation and ethical concerns into algorithms and data sets from the start." Full Article

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Podcast | Sports Streaming in Latin America
 

"Behind the Numbers" completes its investigation of sports streaming around the world with a look at two key Latin American markets, Brazil and Mexico. eMarketer's Paul Verna and Matteo Ceurvels discuss the platforms and opportunities for marketers. "Behind the Numbers" is sponsored by Salesforce. Listen In.

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