Four Takeaways from Facebook’s Q4 Earnings: What Advertisers Need to Know

Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.

February 4, 2019 Four Takeaways from Facebook's Q4 Earnings: What Advertisers Need to Know Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers. Full Article Does Your Digital Strategy Need a Reality Check? Individual companies—and the industry as a whole—are at different stages of the digital transformation journey. Test your knowledge with the Digital Transformation Quiz, presented by Salesforce, to see where you stand, and receive a Slideshow with expert insights and data to round out the picture. Take the Quiz Podcast | After Privacy Meltdowns, Can Digital Advertising Avoid Change? In the latest episode of eMarketer's "Behind the Numbers," Principal Analyst Lauren Fisher examines the effect of the data privacy debates on the digital ad business. How much change will be driven by regulation, and what changes will marketers impose on themselves? "Behind the Numbers" is sponsored by Salesforce. Listen In. Five Best Practices for Getting Started With AI After years of development, AI technologies—including machine learning (ML), natural language processing (NLP) and computer vision—are transforming organizations and workflows. For marketers and advertisers, AI is already disrupting core functions, including ad targeting, media buying, content creation and propensity modeling. But getting started can be difficult. Marketers should have a clear vision of how AI will solve a specific business problem. This report offers marketers five best practices for using artificial intelligence and machine learning in their operations. Read the Executive Summary ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.