Five Best Practices for Getting Started With AI After years of development, AI technologies—including machine learning (ML), natural language processing (NLP) and computer vision—are transforming organizations and workflows. For marketers and advertisers, AI is already disrupting core functions, including ad targeting, media buying, content creation and propensity modeling. But getting started can be difficult. Marketers should have a clear vision of how AI will solve a specific business problem. This report offers marketers five best practices for using artificial intelligence and machine learning in their operations. Read the Executive Summary
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