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2019年2月10日 星期日

Four Takeaways from Snap's Q4 Earnings: What Advertisers Need to Know

Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.
Four Takeaways from Snap's Q4 Earnings: What Advertisers Need to Know
 

Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers. Full Article

Do You Know the Value of Your Current Customers?

Learn how B2Bs can ignite customer growth by aligning around the accounts that matter. Join us for a live-video Meet the Analyst webinar, made possible by Marketo, as we share the steps B2Bs should take to deepen current customer relationships, and what teams need for a successful growth strategy.

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The Weekly Listen: Earnings Extravaganza, Podcast Rollup
 

Every week on eMarketer's "Behind the Numbers" podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about the latest financial results at Twitter and Snapchat, Spotify's purchase of podcast properties, and a food (delivery) fight. "Behind the Numbers" is sponsored by Salesforce. Listen In.

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How Big a Problem Is Digital Ad Fraud?
 

Digital advertising is a big business, with hundreds of billions of dollars spent each year. That money has long lured fraudsters to the space, and deceptive practices cost the advertising industry billions annually. This report summarizes recent trends in digital ad fraud and its mitigation, and it advises marketers on what they need to understand to keep their budgets reasonably safe. Read the Executive Summary

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Data Compliance Brings Added Cost to Influencer Marketing
 

While disclosure continues to dominate the conversation around influencer marketing, data compliance laws are adding another layer of confusion—and cost—for those operating in this evolving market. Full Article

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