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2019年2月8日 星期五

Four Takeaways from Twitter’s Q4 Earnings: What Advertisers Need to Know

Twitter reported its Q4 2018 earnings Thursday, and although it beat revenue expectations, monthly usage fell for the third straight quarter to 321 million. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.
Four Takeaways from Twitter's Q4 Earnings: What Advertisers Need to Know
 

Twitter reported its Q4 2018 earnings Thursday, and although it beat revenue expectations, monthly usage fell for the third straight quarter to 321 million. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers. Full Article

New 2019 African-American Millennials Research

Viant's new report, The Marketer's Guide to African-American Millennials, uncovers how marketers can reach this demographic and features exclusive 2019 insights, revealing that they spend big at Sephora, Lowe's and Sprint.

Get the white paper >
In the UK, Digital Innovation Props Up the Out-of-Home Market
 

UK digital out-of-home (DOOH) advertising is fueling growth in the overall out-of-home space. It offers impact, reach and measurement, but DOOH must continue to work hard to win ad budgets destined for other media pots. Read the Executive Summary

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Gaining Control in the Never-ending Battle Against Amazon Resellers

One of the most relentless issues brands have encountered on Amazon has been the effect of resellers. Join us to learn about the ways resellers meddle with your Amazon listings to steal sales and how you can be minimizing their impact on your brand.

Register for the Webinar Now
Podcast | How Much Trust Do Consumers Give Brands?
 

In the latest episode of "Behind the Numbers," we're talking about consumer trust in brands and digging into data from a survey by data platform Jebbit. We're joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why. "Behind the Numbers" is sponsored by Salesforce. Listen In.

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