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2019年2月14日 星期四

How Organizational Structures Obstruct Digital Transformation

Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
How Organizational Structures Obstruct Digital Transformation
 

Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts. Full Article

New Research from Forrester Consulting

While 94% of retailers believe their company "embodies customer obsession," only 18% of those same retailers report revenue growth from their customer-focused efforts. Understand the critical mistakes that prevent retail marketers from delivering the business results they need.

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Three Questions to Ask When Buying Location Data for Audience Segmentation
 

This post was contributed and sponsored by HERE Technologies.
Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. HERE Technologies explores the three key questions to ask when buying location data for audience segmentation.

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Adoption of Digital Grocery Shopping Varies Across Western Europe
 

Many consumers in Western Europe live within easy reach of a reliable fresh-food market or a physical store and have been reluctant to buy food online. But some, including time-poor consumers of all ages and older folks for whom physical shopping is a burden—find the convenience of online ordering, payment and delivery options appealing. Read Report

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Podcast | Dealing With Digital Ad Fraud
 

In the latest episode of "Behind the Numbers," senior analyst Nicole Perrin digs into her recent research into ad fraud. How big a problem is ad fraud, and where are the greatest vulnerabilities? "Behind the Numbers" is sponsored by Salesforce. Listen In.

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