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2019年2月12日 星期二

Next on Netflix: Advertising?

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?
Next on Netflix: Advertising?
 

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space? Full Article

Location Intelligence Roundup 2019

US mobile location-targeted ad spending will more than double between 2017 and 2022. What does this mean for your marketing plans? Presented by Verve, eMarketer's Location Intelligence Roundup 2019 provides a look at the latest location intelligence trends through a curation of articles, insights and interviews.

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Navigating by Smartphone, Millennials Settle into Real Adulthood
 

In their younger days, millennials had time for any digital novelty that came along. But now (at ages 23 to 38, by our definition), more of them are true adults—with careers, spouses, kids and homes. This spills over to how they use digital technology. Almost all are smartphone users, and most haven't deleted Facebook. Read the Executive Summary

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Does Your Digital Strategy Need a Reality Check?

Individual companies—and the industry as a whole—are at different stages of the digital transformation journey. Test your knowledge with the Digital Transformation Quiz, presented by Salesforce, to see where you stand, and receive a Slideshow with expert insights and data to round out the picture.

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Podcast | For the Grammy Awards, a Struggle for Relevance
 

In the latest episode of "Behind the Numbers," we're digging into the data behind the Grammy Awards. What do the audience trends suggest for the future? How are shifting TV audience trends affecting the awards show and are political controversies driving interest or leading viewers to opt out? "Behind the Numbers" is sponsored by Salesforce. Listen In.

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