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2019年2月13日 星期三

Want to Understand the Evolution of TV Ad Measurement? Mark May 20 on Your Calendar

That's the date the International Bureau of Weights and Measures has designated as the transition to a new definition of the kilogram. What does the kilogram have to do with TV ad measurement? It illustrates the need to update old standards to reflect new technologies and user behaviors.
Want to Understand the Evolution of TV Ad Measurement? Mark May 20 on Your Calendar
 

That's the date the International Bureau of Weights and Measures has designated as the transition to a new definition of the kilogram. What does the kilogram have to do with TV ad measurement? It illustrates the need to update old standards to reflect new technologies and user behaviors. Full Article

What Martech Providers Need to Know to Create More Effective One-to-One Relationships

Knowing a consumer's identity is a prerequisite for personalized marketing, which is why marketers are implementing their own identity graphs to turn the unknown into the known. Download Infutor's white paper for identity graph basics, development and operational considerations for successful management and the value it provides to marketing efforts.

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Podcast | Why Doesn't Everyone Just Buy Their Groceries Online?
 

In today's edition of "Behind the Numbers," we're discussing digital grocery shopping. A new report shows increasing consumer demand and strong growth ahead, but the sector has been slower to catch on than many have predicted. "Behind the Numbers" is sponsored by Salesforce. Listen In.

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You've been invited to participate in The Nielsen CMO Report survey.

This annual report will provide you and your marketing colleagues with deep and objective insights into the trends impacting the marketing world. Complete the survey and be entered to win one of 5 $100 gift cards.

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Meet the Analyst Webinar: Customer Growth Marketing
 

Do you know the value of your current customers? Join us for a live-video webinar with eMarketer senior analyst Jillian Ryan, as she discusses how to deepen the business relationship and partnership with customers that B2B companies already have. You'll learn how to determine which existing accounts matter, and what your teams need for a successful growth management strategy. This webinar is made possible by Marketo. Reserve My Seat

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